The use of online environments in increasing communication with citizens requires specific actions that could be presented in five steps. Sometimes the activities and actions must be carried out parallel, so it doesn’t mean that entering to the next phase the activities of previous step must be over.
Every day, local governments need to decide something, plan something and get new ideas about something. The best way to do this is to start from the very beginning, from mapping the general and background for the decision. It is also important to map the expectations of (but also resistance from) all the target groups that this plan or decision may affect.
If there is general understanding in our organization that the environment is favourable and the organization is ready for participative decision making then the next step is planning – setting of concrete goals, timeframe, participants and rules.
Once the environment and expectations are mapped and the whole participation process planned, it is time to distribute concrete tasks and tools.
Communication is definitely one of the key actions of the whole participation-process and it has to be part of each step. However, we would like to highlight some aspects of communication.
The way how you communicate and explain final decision to the participants is just as important as the decision itself.