How Social media could help to improve the work of public administration itself.
Target groups – primarily public administration (mayors and staff of public administration), actually – all internet users.
Activity has a great response from authorities inside as well as outside the Vysocina Region and is recommended to central government bodies as a good practice example.
- Define goals before start – why to use social media? E.g., promotion &PR , active comunication with citizens, institutional image, additional inofmration provision.
- Find responsible person – without pro-active attitude any initiative fals asleep, a responsible person should be strongly engaged.
- Use different channels – don´t copy the content, react appropriately, friendly and personally.
- Follow habits of the website users, be aware of local problems.